A marketing audit is an in-depth review of a company’s marketing activities, performance, and objectives. It is a systematic analysis of a company’s marketing environment, strategy, organisation, and activities in order to identify areas that need improvement or need to be changed in order to increase the effectiveness of a company’s overall marketing efforts. The goal of a marketing audit is to develop a comprehensive understanding of the current state of a company’s marketing efforts and to identify areas of improvement.

Our marketing audit includes an in-depth review of your current marketing strategies and tactics. We analyze your current marketing performance, identify areas of improvement, and provide actionable recommendations for improving your overall marketing effectiveness. Our audit encompasses the following elements: 

- Customer segmentation & target audience analysis

- Competitive landscape analysis

- Data & reporting

- Marketing channel analysis

- Keyword & content analysis

- Marketing automation & analytics

- Marketing budget & ROI assessment

- Social media & digital marketing evaluation

- Branding & creative review

- Marketing strategy development & optimization

The time required to complete a marketing audit depends on the scope and complexity of the project. Generally, a comprehensive marketing audit can take anywhere from one week to several months to complete.

The cost of a marketing audit depends on the scope of the audit and the size of your business. Generally, our marketing audit services range in cost from £5,000 to £20,000, with the most comprehensive audits topping out at around £50,000. But the best way to get an idea of the cost is to get in contact and discuss what you are trying to achieve, so we can build a bespoke package that's right for your business.

A marketing audit provides an in-depth analysis of your current marketing efforts and provides useful insights into areas of improvement. It can help you identify opportunities to create more effective campaigns, optimize your digital presence, and track your success. Benefits of a marketing audit include: 

• Identifying areas of improvement in your current marketing strategy 

• Improving customer experience 

• Increasing the effectiveness of your campaigns 

• Improving your return on investment 

• Generating valuable insights into your target market 

• Optimizing your digital presence 

• Identifying and tracking your successes 

• Creating a roadmap for marketing success.

Yes, there are always risks associated with any type of audit. Prior to beginning a marketing audit, it is important to assess the current marketing landscape and any potential risks that may be associated with the audit. Additionally, it is important to ensure that the audit is conducted in a timely manner so as to not disrupt business operations. Lastly, it is important to ensure that any changes or recommendations resulting from the audit are implemented properly and within a reasonable timeframe.

We provide marketing audits for companies of all sizes and industries. Our team is experienced in evaluating the effectiveness of marketing strategies for businesses in the retail, hospitality, healthcare, technology, and financial sectors, as well as many more. We are also able to provide customised audits to meet the needs of any individual client.

Our auditors have many years of combined experience in marketing auditing. We have worked with a variety of clients from small businesses to large corporations. Our team has extensive knowledge of industry best practices, marketing strategies, and data analysis. We ensure that our clients get the most accurate and up-to-date information when it comes to marketing audits.

We provide comprehensive reports that provide insights and recommendations for improving your marketing strategy. Our reports include analysis of your current marketing activities, competitor analysis, and a roadmap for improving your marketing performance. The reports are tailored to your unique objectives, and provide actionable insights to help you get the most out of your marketing efforts.

It depends on the size of your business and the complexity of your marketing strategies. Generally, it's a good idea to get a marketing audit updated at least once a year. If your marketing strategies and goals change more frequently, it may be beneficial to get your audit updated more often.