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Covid-19 Stats and Insights
Andrew Haines • May 19, 2020
Coronavirus (COVID-19) Marketing Statistics
Coronavirus (Covid-19) has rocked the world and sent economies and businesses into shock, which in a lot of cases has meant marketing budgets have been slashed and teams have been scaled back, whilst business contemplate their next move.
As marketers the easy option is to just accept the current situation and wait to until things get back to normal, but the smart marketers will be using this time to streamline, automate and most importantly find new creative ways of communicating with their current and prospective customer base.
We wanted to share some digital marketing strategies and insights that may help you navigate your way through these unprecedented times.
Changes in behavior
Since lock down hit the UK back in late March, peoples behaviors have changed dramatically, the image below show the current top 10 growing and declining categories, as published in Influencer Marketing Hub's - COVID-19 Marketing Report: Statistics and Ad Spend.
Social Engagement
With lockdown causing us all to spend more time at home and having to adapt to new routines, it has meant we have changed our online behaviors especially within a social environment. The next few charts produced by Sproutsocial show how time of day and day of week behaviors have changed when compared to the 2020 average, to ensure they best times for engagement.
On Facebook there has been a fundamental change from early afternoon to a much more consistent mid morning pattern, especially on Monday's, Wednesday's and Friday's.
Best times of day and week on Instagram have become more frequent but in much smaller pockets across Monday, Tuesday and Friday.
LinkedIn has seen quite a dramatic change from predominately a Wednesday morning, to smaller pockets on Thursday, Friday and an even smaller window late on Wednesday's.
First thing Friday morning, is the best time for engagement for your twitter audience.
Engagement times and days across all social channels will continue to change as life slowly returns back to normal, so ensure you test, learn and adapt to maximise returns on your social content.
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